In addition to being a Digital Marketing Expert based in Fullerton, California, RL Policar has over 15 years of professional experience in the creation of content in a variety of mediums, including but not limited to management, blogging, social media, photography, videography, scriptwriting, and graphic design.
A bachelor’s degree in information technology was earned by RL Policar through the University of Phoenix. In spite of having spent over a decade in the information technology industry, RL quickly discovered that he was pulled to the intriguing world of marketing.
In 2007, he and a business partner launched a number of websites devoted to bicycling and cycling gear. Based on the success of their websites, RL made the decision to quit the area of information technology and pursue a career in digital marketing full-time. In Orange, California, he applied his newly acquired skills and expertise to a position as IT/Digital Marketing Manager for a sports apparel firm. As the company’s general online presence manager, he was responsible for the maintenance of ecommerce sales and marketing campaigns. He began by creating a blog on which he published company-related information. He then went on to produce dozens of films promoting the company’s brand and the products and services it offers.